- Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions.
- Help determine client benchmarking and implement optimizations to hit client KPIs in the quickest time possible through owned channels
- Improve upon paid social media processes and innovation of new strategies and techniques
- Manage and execute campaigns across multiple verticals (e-commerce, B2B, B3C, lead gen)
- Own strategy and execution for your channel for each of your clients in an effort to hit or surpass client’s goals
- Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses
- Manage social media advertising campaigns including building campaigns from scratch, optimizing and making daily adjustments as necessary.
- Manage all client’s budgets and advise on budget changes, both between campaigns within paid account and across channels based on overall return for your clients
- Ability to craft strategy based on client’s goals and troubleshoot dips in performance to make recommended pivots
- Understanding of basic marketing funnel and where each channel plays role
Requirements
- 2-5 years experience in paid digital advertising or related field
- Knowledge of Facebook Ads manager and Google Ads Manager
- Strong attention to details
- Strong time management skills
- Self-starter who thrives in a fast-paced environment
- Proactive, organized, and able to work autonomously
- Understanding of the online advertising industry and social media
- Excellent working with Excel/Google Sheets for reporting metrics, including constructing pivot tables (added advantage)