Parent Relationship Officer - The SRF School, Bharuch at Shri Educare Limited

The SRF School, Bharuch, is an upcoming school project under the leadership of the renowned SRF group. We invite smart, energetic and creative professionals to be a part its family. We are looking for someone who can lead & strategize our vision admissions and be a part of our quest for excellence in holistic education. 

The role primarily focuses on the following:

Facilitating Admission Process

• To lead the entire admission process for prospective parents.
• Strategize admission policies, marketing strategies, and outreach programs to attract and enroll prospective students.
• To counsel/address queries of prospective and existing parents, as needed.
• Ensure a seamless admission process by providing clear communication and a welcoming experience to prospective families.
• Develop and execute targeted marketing campaigns, organize open houses, and build relationships with parents, communities, and feeder schools to attract more students.

Informational/Event Support

• To stay updated with all school activities / events for sharing of the same with prospective parents.
• To ensure timely notices / circulars related to admissions and withdrawals are sent to all parents.
• To ensure that all school related required information to be shared with prospective parents as one point of contact.

Marketing Activities

• Leading the planning for the various marketing activities to obtain visibility for the school.
• Overseeing social media initiatives to reach the target audience through appropriate channels (Facebook, Instagram, etc.).
• Ensuring that the school’s communication/ channels/social media platforms are updated regularly. 
• Working closely with the digital agency to plan out the monthly marketing calendar on creatives and collaterals.
• Overseeing data analysis - MIS on the walk-ins to conversions; admission v/s budgets etc.
• Visiting schools in the area to gain visibility and obtain data on prospective parents & exploring opportunities for tie ups.
• Networking & laisoning with industries / MNCs in the region to gain visibility for the school and reach out to prospective parents.
• Making competitor visits to gain a better understanding on the competitor offerings, pricing and USPs.

Team Leadership & Collaboration 

• Lead and train the admissions team, coordinate with academic departments, and build relationships with external stakeholders to enhance enrollment efforts.
• To lead and collaborate with the team members in strategizing plans and initiatives for successful execution of events

Experience: 6 to 8 years. Preference to be given for the candidates who have earlier in the Admissions vertical at a school of repute.

Qualification: Post Graduate.

Location: Village - Navetha, Near Jio Petrol pump, Bharuch

Key Skills:

• Strong Communication skills.
• Strong leadership skills.
• Knowledge of computer and internet.
• Highly Motivated and goal oriented.
• Understanding of marketing elements (including digital marketing) & market research methods will be an added advantage.
• Readiness for work in a fast passed target-based role.