Digital Marketing Specialist at Sky Group Limited

We are currently seeking a results-oriented Digital Marketing Specialist to join our dynamic team and help elevate our online presence.

The Digital Marketing Specialist will be responsible for developing, implementing, and optimizing marketing campaigns across various digital channels. This role requires a creative thinker who can analyse data and make strategic decisions to enhance brand visibility and customer engagement.

Key Responsibilities:

• Develop and execute digital marketing strategies to drive traffic and generate leads.
• Manage and optimise PPC campaigns, SEO initiatives, email marketing, and social media efforts.
• Create engaging content for websites, blogs, social media platforms, and email newsletters.
• Monitor and analyse campaign performance using Google Analytics and other marketing tools.
• Collaborate with design and content teams to develop visually appealing and informative marketing materials.
• Conduct market research to identify trends and customer needs, adjusting strategies accordingly.
• Stay up-to-date with the latest industry trends and best practices in digital marketing.

Qualifications:

• 2+ years of experience in digital marketing or a similar role.
• Proficiency in digital marketing tools (Google Ads, Google Analytics, social media platforms, etc.).
• Strong knowledge of SEO, SEM, content marketing, and email marketing strategies.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Strong written and verbal communication skills.
• Creative mindset with a passion for staying up-to-date on digital trends.