Digital Marketing Specialist at Agilus Diagnostics- Dr. Phadke Labs

Digital Advertising:

        Design, build and maintain our online advertising strategy.

        Launch and optimize various PPC campaigns.

        Monitor budgets and oversee search platform accounts.

        Track KPIs to assess performance and pinpoint issues.

    SEO:

        Develop and implement effective search engine optimization (SEO) strategies.

        Direct off-page optimization projects (e.g., link-building).

        Collaborate with content creators to ensure SEO best practices are properly implemented.

        Monitor key SEO KPIs and compile regular performance reports.

    Social Media Marketing (SMM) Oversight:

        Supervise and guide the SMM assistant's strategies, ensuring alignment with the brand's voice and marketing goals.

        Analyze the long-term needs of Healkin's social media strategy and offer quarterly reports to the management that outline necessary changes.

    Leadership & Collaboration:

        Collaborate with the design and content teams to optimize the customer experience across various online channels.

        Guide the SMM assistant in developing and optimizing campaigns, ad creatives, and strategies.

    Analysis & Reporting:

        Use analytics tools to monitor and recommend improvements to our online presence.

        Provide detailed feedback and reports to senior management on ROI and KPIs.