Technical Marketing Funnel & Conversion Tracking Specialist (Stripe + FB CAPI) at Tayari.live and Upani in Diani

Project Overview:

We are launching a high-conversion sales funnel featuring one-click upsells. We rely on the synergy of  Kit, Pabbly, Canva for marketing assets, Jotform/Stripe for payments, and require 100% accurate, server-side tracking via the Facebook Conversions API (CAPI) and GTM. This role is critical to architecting the technical flow and ensuring flawless data integrity.

Key Responsibilities:

• Funnel Architecture: Build and maintain the end-to-end multi-step flow (Landing Page → Checkout → One-Click Upsell → Thank You).
• Stripe Configuration: Set up Stripe "Products," handle "Test vs. Live" modes, and ensure the setup_future_usage parameter is active for tokenized, one-click purchases.
• Tracking configuration monitoring: Ensure Configuration of  Google Tag Manager (Web containers) remains well set up for robust data collection.
• CAPI Integration: Implement the server-side handshake between apps such as Stripe/Zapier and the Meta Conversions API.
• Deduplication Logic: Ensure 1:1 deduplication by passing a unique event_id from the browser (GTM Data Layer) into a Stripe Metadata field to match the event sent via the Stripe Webhook.
• Webhook Management: Configure Stripe webhooks to reliably trigger "Purchase" events and post-purchase automations, serving as the "source of truth" for sales tracking.
• Advanced Matching: Pass hashed user data (email, phone) to Meta to increase the "Event Match Quality" score.

Required Skills:

• Experience with Stripe API (Metadata & Payment Intents, not just the no-code plugin).
• Expert proficiency in Google Tag Manager (Web and Server-Side).
• Proven ability to implement and troubleshoot the Meta Conversions API (CAPI).
• Expertise in Zapier/Make for advanced data routing and automation.
• Familiarity with JSON and Metadata variables for data passing.
• A portfolio demonstrating at least one successful funnel with an upsell layer is a plus
  
  How to apply:
  Please indicate your interest by taking this online test (the test takes about 30 min)  https://app.testgorilla.com/s/uaysxl8z  and once done, send an email with subject as the job title to accounts@tayari.live with copy to margaret@tayari.live with your CV, and in the email indicate whether you have completed the test.