Job Title: Copywriter
Compensation: Base Salary + Benefits + PTO
Location: Remote (Canada)
Term: Full-time, permanent
Reporting Manager: Events & Content Marketing Manager
About Us:
WellnessLiving isn’t just our name, it’s who we are. We’re the software company with a heart, placing people and community at the center of everything we do. Our diverse and inclusive culture provides our people and customers with the support, resources, and tools they need to achieve their goals—professionally and personally. From a bootstrap start-up to the fastest-growing software company for class and appointment-based businesses in North America, our commitment to excellence can be seen in all aspects of our business. Trusted by over 5,000 business owners and 15 million users worldwide, our mission is to empower businesses with a value-driven platform that is reliable, easy to use, and equipped with all the tools and services needed to manage and grow a business.
When you join WellnessLiving, you join a team that is customer-focused, community-centered, and forward-thinking and is continuously improving and innovating. We celebrate your wins, recognize your strengths, learn together, and inspire each other to reach new heights, offering a variety of benefits to help you lead happier and healthier lives.
About You:
Join WellnessLiving, a leader in fitness and wellness business management solutions, as our next Copywriter. We’re seeking a dynamic and experienced professional to craft persuasive, engaging, and result-oriented copy across our digital platforms. In this role, you will be a pivotal player in enhancing customer engagement and driving conversion rates, contributing directly to the growth and success of our marketing efforts.
Our ideal candidate will possess the following characteristics:
- Teamwork and Collaboration — Easy to talk to, very approachable, empathetic, patient, puts others at ease, and can work well with others.
- Critical Thinking and Problem-Solving — The ability to analyze, evaluate, and strategize the best solutions when making decisions or faced with challenging situations.
- Strong Work Ethic — Hardworking, dedicated, reliable, and highly motivated with the desire and determination to exceed expectations.
- Natural Leadership Skills — Oversees processes, guides initiatives, holds themselves accountable, listens without judgment, and inspires and nurtures the growth of others to do their best work.
- Entrepreneurial Spirit and Business Mindset — Embraces innovation and continuous improvement, seeks change, and knows current industry trends, practices, and technology.
- Time Management — Uses time efficiently, focuses on top priorities, respects the time of others, and can take ownership of tasks and projects to push them along.
Responsibilities:
- Develop compelling copy for landing pages, sales pages, email campaigns, other digital marketing materials.
- Write clear, persuasive, and actionable content aimed at driving conversions and meeting business goals.
- Conduct thorough research to understand the target audience, market trends, and competitive landscape.
- Analyze customer data, feedback, and behavior to inform and optimize copy strategies.
- Implement A/B tests to evaluate the effectiveness of different copy approaches.
- Continuously refine and improve copy based on performance metrics and testing results.
- Work closely with the marketing, design, and other stakeholders to ensure cohesive messaging across all channels.
- Manage multiple projects simultaneously, ensuring timely delivery of high-quality content.
- Maintain and adhere to content calendars and deadlines.
Skills & Qualifications:
- 3+ years of experience in copywriting, with a focus on conversion copywriting for digital platforms.
- Proven track record of creating high-converting copy for various channels (web, email, social media, etc.).
- Exceptional writing, editing, and proofreading skills.
- Ability to write in a clear, concise, and persuasive manner tailored to the target audience.
- Strong analytical skills to interpret data and translate it into actionable insights for copy improvement.
- Experience with A/B testing and other optimization techniques.
- Familiarity with marketing automation tools.
- Basic understanding of SEO principles and best practices.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
Please note that those who meet the qualifications for the position will be contacted directly.
We appreciate you taking the time and look forward to reviewing your application.
WellnessLiving is an equal-opportunity employer. At WellnessLiving, we are proud to embrace and celebrate differences. Employment at WellnessLiving is based purely on a candidate’s qualifications and experiences as they directly relate to professional competencies. WellnessLiving does not discriminate against any employee or potential employee because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, family or parental status, or any other status protected by the laws and regulations in the locations where we operate. Furthermore, we will not tolerate bias or discrimination of any kind from our employees or customers. At WellnessLiving, we bring everyone together to create something incredible! We are a unique and diverse blend of leaders and action-takers, and that mindset encompasses our passion and commitment to our product and our employees.