Title: Digital Marketing Manager
Salary: Based on experience + vacation +benefits
Location: Thornhill, ON
Length: Full-time, Permanent
About Us:
At WellnessLiving, we empower thousands of health and wellness business owners to turn their entrepreneurial dreams into reality. Our mission-critical software fuels their vision, supporting millions of clients around the world in their wellness journeys. With a deep commitment to putting our customers first, we foster a culture that values high performance, adaptability, and accountability. If you are a skilled professional who thrives in a fast-paced, customer-focused environment and are passionate about making a meaningful impact on the health and wellness industry, we would love to connect with you.
About You:
We are looking for a highly motivated and data-driven Digital Advertising Manager to join our Marketing team. In this role, you will manage and optimize our PPC campaigns, developing, implementing, and tracking strategies across various platforms to drive targeted traffic, boost conversions, and maximize ROI. The ideal candidate will possess a strong understanding of paid search, digital advertising, and analytics, along with a passion for staying ahead of industry trends in the software and wellness space.
At WellnessLiving, our team is driven by four core values that shape everything we do. If you share these values and meet the qualifications outlined for this role, we encourage you to apply - we’d love to learn more about you!
- Customer First – We approach every challenge with a customer-focused lens, driven by an obsession with our customers’ happiness and success.
- Excellence – We approach every task, whether big or small, with a steadfast commitment to exceptional execution and the pursuit of greatness.
- Accountability – We take full ownership of our decisions, actions, and outcomes – both successes and failures.
- Adaptability – We recognize that sustained success demands that we be malleable and purposefully evolve, acknowledging that the world is dynamic and constantly changing.
Responsibilities:
- Lead the development, management, and optimization of PPC campaigns across platforms such as Google Ads, Bing Ads, social media (Facebook, Instagram, LinkedIn) and review channels like Capterra to drive leads and conversions for the WellnessLiving software solution.
- Conduct in-depth keyword research, selection, and audience targeting to ensure campaign effectiveness focusing on niche markets and industry-specific audiences.
- Create compelling, conversion-driven ad copy and perform A/B testing on various creatives to improve the effectiveness of campaigns. Collaborate closely with product and sales teams to ensure messaging highlights key software features and benefits.
- Monitor and analyze campaign performance using tools like Google Analytics, Google Ads, HubSpot, and Capterra dashboards, providing regular reports with actionable insights to enhance PPC strategies.
- Optimize landing pages for a seamless user experience working closely with UX/UI and web development teams to ensure alignment with product offerings.
- Manage and track budgets to ensure cost-effective campaign performance, focusing on maximizing ROI and achieving KPIs related to lead generation, demo requests, software subscriptions, and overall business goals.
- Stay updated on industry trends, new tools, and algorithm changes that may impact PPC campaigns, ensuring the company remains competitive in the digital marketing landscape.
- Collaborate with cross-functional teams including product marketing, content marketing, and design to ensure cohesive digital marketing strategies that effectively promote Wellnessliving and drive brand awareness.
- Perform competitive analysis to identify opportunities for growth in the PPC space and develop strategies to capitalize on them.
Qualifications:
- 5+ years of hands-on experience in managing PPC Marketing campaigns, preferably in a fast-paced software environment.
- Proficiency in Capterra, Google Ads, Bing Ads, Facebook Ads Manager, and Google Analytics.
- Strong analytical skills and attention to detail.
- Excellent written and verbal communication skills.
- Google Ads certification or similar PPC-related credentials.
- Familiarity with eCommerce or lead generation campaigns.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.
- Bachelor’s degree in Marketing, Business, or a related field.
Please note that those who meet the qualifications for the position will be contacted directly.
We appreciate you taking the time and look forward to reviewing your application.
WellnessLiving is an equal-opportunity employer. At WellnessLiving, we are proud to embrace and celebrate differences. Employment at WellnessLiving is based purely on a candidate’s qualifications and experiences as they directly relate to professional competencies. WellnessLiving does not discriminate against any employee or potential employee because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, family or parental status, or any other status protected by the laws and regulations in the locations where we operate. Furthermore, we will not tolerate bias or discrimination of any kind from our employees or customers. At WellnessLiving, we bring everyone together to create something incredible! We are a unique and diverse blend of leaders and action-takers, and that mindset encompasses our passion and commitment to our product and our employees.
We utilize AI to generate summaries of interview notes as part of our candidate evaluation process. This helps ensure a fair and consistent review while maintaining a human-centered hiring approach.