Title: Marketing Lifecycle Specialist
Salary: Based on Experience + Benefits + Vacation
Location: Richmond Hill, ON *Hybrid
Length of Assignment: Full-time, Permanent
About Us:
WellnessLiving isn’t just our name, it’s who we are. We’re the software company with a heart, placing people and community at the center of everything we do. Our diverse and inclusive culture provides our people and customers with the support, resources, and tools they need to achieve their goals—professionally and personally. From a bootstrap start-up to the fastest-growing software company for class and appointment-based businesses in North America, our commitment to excellence can be seen in all aspects of our business. Trusted by over 5,000 business owners and 15 million users worldwide, our mission is to empower businesses with a value-driven platform that is reliable, easy to use, and equipped with all the tools and services needed to manage and grow a business.
When you join WellnessLiving, you join a team that is customer-focused, community-centered, and forward-thinking and is continuously improving and innovating. We celebrate your wins, recognize your strengths, learn together, and inspire each other to reach new heights, offering a variety of benefits to help you lead happier and healthier lives.
About You:
Our ideal candidate is both technical and strategic: confident building complex campaigns in a marketing automation system as well as developing strategy, writing creative briefs, and seeing campaigns through to execution, analysis, and optimization. If you live in that rare sector of the Venn diagram, where strategic meets technical, creative meets analytical, and organized meets agile, then we’d love to hear from you.
Our ideal candidate for this role should demonstrate the following qualifications and traits:
- Teamwork and Collaboration — Easy to talk to, very approachable, empathetic, patient, puts others at ease, and can work well with others
- Critical Thinking and Problem-Solving — The ability to analyze, evaluate, and strategize the best solutions when making decisions or faced with challenging situations
- Strong Work Ethic — Hardworking, dedicated, reliable, and highly motivated with the desire and determination to exceed expectations
- Natural Leadership Skills — Oversees processes, guides initiatives, holds themselves accountable, listens without judgment, and inspires and nurtures the growth of others to do their best work
- Entrepreneurial Spirit and Business Mindset — Embraces innovation and continuous improvement, actively seeks out change, and is knowledgeable of current industry trends, practices, and technology
Responsibilities:
- Plan and execute B2B marketing campaigns to drive demo requests and/or cross-sell/upsell additional services to drive engagement among existing customers to increase customer lifetime value.
- Utilize our marketing automation platform (Salesforce Marketing Cloud) to set up emails and campaigns educate, engage, and convert leads and customers creating end-to-end lifecycle marketing campaigns: from strategy and building to reporting, analysis, and optimization.
- Collaborate with Marketing and Sales leadership to identify market opportunities and drive brand engagement.
- Work closely with Product and Customer Success teams to present the right messaging at the right time in the customer journey to maximize engagement and retention.
- Write creative briefs and manage production workflow to execute strategy.
- Monitor data trends and report on areas of opportunities to Director of Marketing.
Skills & Qualifications:
- 3-5 years of experience in email and lifecycle marketing
- Expertise using marketing automation platforms such as Hubspot, Marketo, Salesforce pardot
- Comfortable working with HTML and CSS to create new or update existing campaigns.
- Post-secondary education in Business, Marketing, Technical field or related
- Experience with B2B email marketing creation and strategies
- Experience in a SaaS environment is a strong asset
- Experience with experimental marketing with a proven track record of performing A/B tests, translating data, and optimizing channel effectiveness
- Excellent communication skills with the ability to effectively collaborate with multiple departments to reach common goals and objectives
- Strong analytical skills with an enthusiasm for problem-solving
Please note that those who meet the qualifications for the position will be contacted directly.
We appreciate you taking the time and look forward to reviewing your application.
WellnessLiving is an equal-opportunity employer. At WellnessLiving, we are proud to embrace and celebrate differences. Employment at WellnessLiving is based purely on a candidate’s qualifications and experiences as they directly relate to professional competencies. WellnessLiving does not discriminate against any employee or potential employee because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, family or parental status, or any other status protected by the laws and regulations in the locations where we operate. Furthermore, we will not tolerate bias or discrimination of any kind from our employees or customers. At WellnessLiving, we bring everyone together to create something incredible! We are a unique and diverse blend of leaders and action-takers, and that mindset encompasses our passion and commitment to our product and our employees.