Title: Senior Product Marketing Manager
Salary: Based on experience + Vacation + Benefits
Length: Full-time, permanent
Location: Thornhill, ON *Hybrid
Reporting Manager: VP of Marketing
About Us:
WellnessLiving isn’t just our name, it’s who we are. We’re the software company with a heart, placing people and community at the center of everything we do. Our diverse and inclusive culture provides our people and customers with the support, resources, and tools they need to achieve their goals—professionally and personally. From a bootstrap start-up to the fastest-growing software company for class and appointment-based businesses in North America, our commitment to excellence can be seen in all aspects of our business. Trusted by over 5,000 business owners and 15 million users worldwide, our mission is to empower businesses with a value-driven platform that is reliable, easy to use, and equipped with all the tools and services needed to manage and grow a business.
When you join WellnessLiving, you join a team that is customer-focused, community-centered, and forward-thinking and is continuously improving and innovating. We celebrate your wins, recognize your strengths, learn together, and inspire each other to reach new heights, offering a variety of benefits to help you lead happier and healthier lives.
About You:
Are you looking to take your career to the next level?
If you’re a natural-born problem solver and a team player looking for the opportunity to learn and grow within the SaaS industry, then we want to talk to you.
Our ideal candidate will bring:
- Teamwork and Collaboration — Easy to talk to, very approachable, empathetic, patient, puts others at ease, and can work well with others.
- Critical Thinking and Problem-Solving — The ability to analyze, evaluate, and strategize the best solutions when making decisions or faced with challenging situations.
- Strong Work Ethic — Hardworking, dedicated, reliable, and highly motivated with the desire and determination to exceed expectations.
- Natural Leadership Skills — Oversees processes, guides initiatives, holds themselves accountable, listens without judgment, and inspires and nurtures the growth of others to do their best work.
- Entrepreneurial Spirit and Business Mindset — Embraces innovation and continuous improvement, actively seeks out change, and is knowledgeable of current industry trends, practices, and technology.
- Time Management — Uses time efficiently, focuses on top priorities, respects the time of others, and can take ownership of tasks and projects to push them along.
Position Overview: As the Senior Product Marketing Manager, you’ll be the subject matter expert on customer and market insights for your segment, leveraging your knowledge to build and drive its marketing strategy. In partnership with product, marketing, and sales, you’ll work to drive market and competitive awareness that will help WellnessLiving continually gain market share.
This is a fantastic opportunity to take on impactful, strategic work and to earn visibility within a dynamic business in the wellness tech category that cares deeply about its customers.
Responsibilities:
- Become an Expert: Conduct consistent customer and market research, win/loss analyses, and interviews with internal stakeholders and customers alike, packaging and presenting key insights for various audiences.
- Build and Execute Go-To-Market Strategies: Reinforce WellnessLiving’s position as an innovator in the market, owning supporting messaging, positioning, segmentation, product launch activities, and competitive positioning.
- Serve as the Go-To for Marketing’s Cross-Functional Partners: Represent the entire Marketing organization as the Single Point Owner for this segment, delivering insights into marketing performance, key activities, and market trends.
- Speak the Language: Translate high-level market trends, WellnessLiving storylines, and product messaging into language and value that resonates with the audience.
- Enable Cross-Functional Partners: Empower our Sales, Business Development, and Services teams with engaging enablement content that helps them effectively communicate the differentiated value of WellnessLivingin the market.
- Be Product’s Most Valuable Partner: Join the product team in their endeavor to drive broader, deeper product adoption and accelerate customer time to value through various touch points, including email, in-app experiences, and targeted campaigns.
- Amplify Product Innovations and Enhancements: Lead ongoing communication with internal stakeholders, customers, and prospects about product updates, product launches, new use cases, etc.
Skills & Qualifications:
- Degree in Marketing, Business Administration/Management, or related field.
- 4+ years of SaaS or technology marketing experience, exposure to product marketing preferred.
- Relationship-driven individual with a desire to be a resource for cross-functional teams.
- Excellent communication, project management, and analytical skills.
- Ability to comfortably oversee multiple project work streams and scopes of responsibilities.
- Ability to develop insights and recommendations based on metrics and data.
- Highly motivated, resourceful problem-solver with the ability to lead and interact effectively with cross-functional teams.
- Curiosity, empathy, and authenticity are character traits that will be highly beneficial to the success of this role.
Benefits:
- Extended health care
- Vision care
- Vacation & paid time off
- Life insurance
- EAP
- Work from home opportunities
- Company events & social hours
- Dental care
- Casual dress
- On-site parking
- Discounted/free food
Please note that those who meet the qualifications for the position will be contacted directly.
We appreciate you taking the time and look forward to reviewing your application.
WellnessLiving is an equal opportunity employer. At WellnessLiving, we are proud to embrace and celebrate differences. Employment at WellnessLiving is based purely on a candidate’s qualifications and experiences as they directly relate to professional competencies.
WellnessLiving does not discriminate against any employee or potential employee because of race, creed, colour, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, family or parental status, or any other status protected by the laws and regulations in the locations where we operate. Furthermore, we will not tolerate bias or discrimination of any kind from our employees or customers. At WellnessLiving, we bring everyone together to create something incredible! We are a unique and diverse blend of leaders and action-takers, and that mindset encompasses our passion and commitment to our product and our employees.