Product Marketing Manager / Sr. Manager
WeVideo is seeking an experienced Product Marketing Manager / Sr. Manager to join the Marketing team. Reporting to the Head of Go-to-Market, this position can be remote, or based at WeVideo’s corporate headquarters in Mountain View, CA. A need for a strong background in B2B and eCommerce.
You'll work directly with Product Management, Marketing and Sales leadership to position the product, launch new features, and create narratives that Sales can use to win over new customers.
Skills and Requirements:
- Develop persona-based, value-oriented product messaging to enable sales to sell more effectively and support Go-To-Market strategies and marketing campaigns.
- Own developing positioning, messaging, customer problems & competitive differentiation.
- Deeply understand how to scope and execute marketing strategies needed to reach different customer segments: talking regularly to customers and prospects to inform your work (content, messaging, positioning, etc.)
- Advocate for our customers, be informed about our competitive landscape, and become the go-to expert for your product area to help shape the product roadmap and strategy.
- Execute comprehensive go-to-market strategies for new & existing product initiatives including: audience definition, product positioning, comms architecture, and launch strategy.
- Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs.
- Partner with growth marketing, content, and communications teams to ensure we are telling our story across all of our channels.
Experience
- Bachelor’s degree in Marketing or Business; an MBA degree is a plus
- 7 years marketing experience, including 2-3 years in Product Marketing for a B2B SaaS company
- Significant experience working in tech product marketing, driving adoption for digital products and features
- Experience using insights and strategic thinking to build business cases that influence stakeholders
- Experience communicating the benefits of various marketing strategies to business audiences of all levels
- Experience driving complex projects in a fast-paced environment
- Ability to get hands on and jump in to help craft marketing copy
- Deep understanding of SaaS sales cycles and Enterprise sales.
- eCommerce experience is a plus
- Strategic thinking and vision, with demonstrable experience translating concepts and ideas into programs that yield measurable results
- Passion for thriving in a rapidly changing environment with tight timelines that values creativity and flawless execution
- Up to 15% travel possible
About WeVideo
WeVideo is a powerful, easy-to-use, cloud-based video creation platform that is the digital editing and storytelling choice of more than 30 million consumers, students, businesses, and third-party media solutions. WeVideo is available from virtually any computer or device at home, school, work, or on the go to capture, edit, view, and share videos. Built for the future in HTML5, WeVideo brings maximum speed, responsiveness, security, and expandability to browser-based video editing. WeVideo is a Google Play Editors' Choice selection with more than 12 million downloads to date. WeVideo is also the exclusive digital storytelling solution of Google’s Education Creative Bundle for Chromebooks and a Microsoft Education Partner. More than 6,500 schools use WeVideo to enhance classroom learning.