Location: Cochin
Job: Full time
Roles & Responsibilities
- Conducting keyword research to identify target keywords and optimizing website content around those keywords.
- Implementing on-page optimization techniques such as title tags, meta descriptions, header tags, and internal linking.
- Ensuring website technical SEO best practices, such as site structure, crawlability, and indexation, are correctly implemented.
- Building high-quality, relevant back links to the website through outreach and link-building tactics.
- Optimizing content for search engines and users, including blog posts, product descriptions, and landing pages.
- Tracking and analyzing website traffic and search engine rankings and making data-driven recommendations for improvement.
- Collaborating with cross-functional teams, including content creators, designers, and developers, to ensure SEO best practices are integrated into website design and development.
- Use the latest SEO tools or, at the very least, comprehend the fundamental ideas behind them to draw actionable SEO recommendations.
- Staying up-to-date with the latest industry trends and updates in search algorithms and search engine optimization.
- Creating and presenting regular SEO performance reports to stakeholders.
- Assisting in the implementation and management of paid search campaigns.
- Continuously monitoring and experimenting with new tactics and strategies to drive website traffic and improve search engine rankings.
- Devising strategies and implementing them so that visitors get converted into potential clients.
Skills
- Keyword research and analysis
- On-page optimization
- SEM
- Technical SEO
- Link building and outreach
- Content optimization
- Analytics and Reporting
- Understanding of search algorithms and ranking factors
- Knowledge of Google Search Console and Google Analytics
- Experience with website management and CMS platforms
- Understanding of mobile and local search optimization
- Familiarity with industry tools and trends
- Excellent communication and collaboration skills